Problem: the Majority of web sites of the USA are very similar on appearance and design. All this is connected with incest. It is considered, if microsoft.com so does, it means that it should be present on any professional corporate web site. Therefore that all web sites also appear as web site Microsoft (either Adobe, or EBay)

The decision: Look around. Find there a source of inspiration. Add in your repertoire some new creative design ideas. The fresh blood, a new flesh - here that is necessary to dilute your design genes.

Where it is not necessary to scoop new creative design ideas: In printed magazines. Printed magazines are an old source of ideas for corporate web sites as well as the majority of corporate web sites that has been developed by the firms earlier worked in publishing. Do not touch these design ideas.

Where to get fresh creative design ideas?

Experimental home web site pages and web sites of the firms never worked in publishing. For them Web is not the new information environment, for them Web - the UNIQUE environment. They do not examine magazines in searches of ideas. They admire medical cards, interfaces of programs of 80th years, baskets for mushrooms, cartoon films and actually window of a browser. Their experimental styles already fill Web. As travelers on Web will get used to it the irony, humor and a sneer at self become valuable marketing creative design ideas.