It is impossible to look at all variants of techniques of creation of logos, especially regarding creative design art. But in connection with technologies the basic receptions have already settled, especially presently active development of computer technologies. Let’s result some variants of their personal practical experience.

Variant of manual schedules.

The logo is developed and executed by means of traditional graphic means - feathers, ink, a paper... This variant is the longest, the most intense, but also the most expressive. You are initially given to "pure’ creativity. At the moment it can be used for creation of original logos with unique font elements (calligraphic type, is complex compo website and other ). Some opportunities of " an alive hand " cannot be repeated even at presence of high-quality tools.

Sometimes for the best expression of idea logo are required different tracings of the same symbols. And very often such reception is used in tracings of a logo of calligraphic type. Even at presence of a computer it is not necessary to ignore "manual" execution of symbols. Even accident can sometimes become an occasion for new idea.

For example it was accident when the visual environment of a logo demanded casual spots in the form of "spay " . Different types of a paper and brushes have been tried. Then with a tracing paper I crept on a leaf of a Whatman paper and searched for the best combination of spots and symbols. As a result the customer was happy.

Technical equipment of phototypesetting .

Such variant of manufacturing of a logo with the advent of a computer has practically disappeared; it is unprofitable because of the labor input, demands photographic equipment, laboratory, and work with chemicals. But very long time it allowed to execute logos with application of classical fonts from special photo departments (special complete sets of font negatives). It allowed repeating successfully found symbol or an element at a manual tracing.

Use of computer techniques .

Not to me to tell, how much the computer facilitates a life to the designer. And if a creative part, process of thinking has a little changed, by a practical part, the prize makes some orders. Unconditional leaders at creation of logos are vector packages CorelDRAW, FreeHand, Xara and certainly, Adobe Illustrator. For translation pixel images in vector are used basically tracers from package Corel, built in tracer in Xare and Adobe Streamline. But the maximal quality tracing can achieve, besides, at manual drawing object in a vector package. It demands greater time and work, but yields more exact results.

Font departments of computers cannot be compared to that was ten years ago. Thousand Cyrillic tracings, tens thousand in a Latin... And though the most part from them is practically unsuitable to use because of the technical and art parameters, nevertheless the choice is grandiose. Nevertheless the process of search of idea turns sometimes to interesting show. Many graphic packages allow it in a mode of direct viewing.

Concrete example.

Having revealed rhythmic features, you can try to apply special fonts, is associative suitable on sense. Different fonts on a tracing will give different rhythmic build. Well and other factors too it is necessary to consider - changes of a logo, density, activity-passivity and others.

The analysis of graphemes, the common rhythmic number and as a theme of primary activity of firm have led to use as a basis of font AvantGarde in this case. It severity, expressiveness and conformity to structure of a logo corresponded to a problem

Following stage is the common configuration of a logo, search of accent parts, expressiveness through a symbol of the basic idea. The basic accent was put on word: on the first or second word. This has led to the first working variant of a logo.

Following stage is check of a logo on scalability. And here it was found out, that expressive in normal and large tracings, this logo became faceless and bad looking at strong reduction. Use logo in the outdoor advertising sometimes demands the size of symbols up to meter both more. And here then all flaws of a font and tracing become visible with open eyes.

Such variant of a website logo quite arranged us. But the logo does not live in itself. It is surrounded with the certain environment. These are the plane of the screen, the booklet, the form or the card. Moreover, the logo renders dominating influence on the organization of this environment as in most cases is the basic accent means, dominating an element in semantic and visual sense.