| Banner On The Page |
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| Written by Master Design | |
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Usually banners settle down or in the top of page, or at the very bottom.. But nevertheless the top is not optimal an arrangement of a banner. Some agency carried out research on dependence CTR of a banner on its arrangement on page. In brief results the following:
The banner located below on 1/3 from top of the screen gives CTR on 70 % more, than a banner located in the top
The banner not the standard size (square 125 x 125 pixels), located in the bottom right corner of the first screen of page (the user should not scrolling page to see a banner) gives CTR on 228 % more, than a standard banner (468 x60 pixels), located in the top
At use of the same banners simultaneously from above and at bottom of page it is not observed substantial growth CTR Necessarily use the alternative text. About 10 % of users the Internet travel with switch off graphics.
If it is possible, use the text above and-or under a banner:
- The text can call to press a banner (such typical " click here ", born for limits of the banner).
- The text can express opinion or advertise pages/services to which this banner refers.
- The text can is information to supplement a banner (for the banner too much text it is counter-indicative).
Standard case if the user clicks on the another's banner placed on your page in the same window of a browser the page to which this banner refers starts to be loaded. Probably new page so will interest the user, that about yours he will forget, and you will lose him.
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